Intro to plain language
Plain language is writing concisely so that it is clear to understand and easy for the reader to follow and act on. It is not about using simple words in place of accurate words. It should open up a world caused by clear messaging, rather than close it by over-simplification.
1. How plain language differs from business language
Business language focuses on communicating in a way that imparts specific knowledge or information, but not necessarily with the reader in mind. Think legal documents and technical user manuals.
2. It is an internationally-accepted language
Plain language used to be known as ‘plain english’. The principles have now evolved to apply to all languages and it is now an internationally-considered concept.
3. What is the hype around plain language and how does it affect me?
We live in an age where the reader, not the writer, wants to be heard. There is an abundance of information that comes our way and if it is not written clearly and customised for the reader, the information will be binned in as quick as a click.
It is also the consumer’s right to question and understand the message.
3.1 Benefits to me as an individual
Extensive studies have shown that writing in plain language saves readers and organisations time and/or money. Plain language is more effective and produces better outcomes. In addition, readers prefer plain language.
As organisations and governments improve their communications, we will all benefit. Individuals will better understand our rights and responsibilities in all aspects of life: from privacy statements and product instructions to laws and contracts.
3.2 Benefits to me as a business
For organisations, plain language is an important way to build trust with the readers. Secondly, the process of translating is more efficient for plain language documents that are difficult to understand.
Inclusivity and fairness are also critical for all businesses. Plain language helps to make information and advice accessible to everyone.
For both the individual and business, plain language saves time, effort and money.
